BodyBlueprint AI — Privacy Policy

Effective Date: 4/25/2025

Welcome to BodyBlueprint AI (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our websites, mobile apps, and other online or offline services that reference this Privacy Policy (collectively, the “Platform”). It also describes your choices regarding your personal information and how you can contact us if you have any questions.

1. Scope of this Privacy Policy

1.1 Applicability
This Privacy Policy applies to personal information that BodyBlueprint AI collects when you:

• Visit or use our websites, mobile apps, or any part of our Platform;
• Sign up to receive marketing or promotional communications from us;
• Interact with us on social media;
• Participate in our events, promotions, contests, or surveys.

1.2 Exclusions
This Policy does not apply to:

• Third-party websites, products, or services linked to our Platform;
• Personal information relating to our employees or independent contractors;
• Any situation where we provide you with a separate or additional privacy notice that supersedes or supplements this Policy.

2. Personal Information We Collect

We collect personal information in three primary ways: (a) directly from you, (b) automatically, and (c) from third parties or partners.

2.1 Information You Provide Directly
Depending on how you interact with our Platform, the personal information you provide may include:

• Identifiers: Name, email address, phone number, billing/shipping address, or date of birth.
• Account Credentials: Username and password (if account creation is available).
• Commercial Information: Purchase history or items of interest (e.g., wish lists).
• Communications: Emails, messages, or feedback you send to us, including through our contact forms or social media channels.
• Physical & Fitness Data (if applicable): Height, weight, body measurements, or fitness activity data you choose to share.
• Promotions & Events: Information you provide when entering sweepstakes, contests, or registering for events.

2.2 Information We Collect Automatically
We (and our service providers) use cookies, log files, pixel tags, SDKs, and other tracking technologies to gather information about how you use our Platform, such as:

• Device Information: IP address, unique device identifiers, browser type, operating system.
• Online Activity: Pages viewed, links clicked, items placed in your cart, and usage times.
• Location Information: Approximate or precise location data, depending on your device settings.
• Inferences: Preferences or characteristics we derive to personalize your experience.

2.3 Information from Third Parties
We may receive additional personal information about you from:

• Social Media & Third-Party Services: If you log in or connect via a social media platform or another third-party service.
• Partners: Co-marketing or event partners may share information when you participate in a joint campaign or promotion.

3. How We Use Your Information

3.1 Providing and Improving Our Services
We use your personal information to process orders, fulfill requests, provide customer support, and maintain our Platform's functionality. We also analyze usage trends and feedback to improve and develop new features and services.

3.2 Personalization
We tailor content, recommendations, and marketing communications based on your preferences and past interactions. Where applicable, we may use your fitness and activity data to offer health or wellness features, but only with your consent where required.

3.3 Marketing & Promotions
We may send you promotional messages if you have opted in. These may include newsletters, offers, or invitations. You can opt out at any time by following the instructions in each message or by contacting us.

3.4 Security & Compliance
We use personal information to secure our Platform, detect fraud, ensure compliance with applicable laws, and enforce our Terms of Service.

3.5 Business Operations
Personal information may be used for day-to-day business operations, such as accounting, record keeping, auditing, internal reporting, and planning.

4. How We Disclose and Share Information

• Affiliates & Service Providers: We may share your information with trusted vendors (e.g., payment processors, analytics providers) who act on our behalf.
• Social & Other Platform Users: Content (e.g., reviews, public profile info) you choose to make public is visible to other users.
• Co-Branded Events & Promotions: If you participate in an event or promotion with a third party, we may share relevant information with that third party under appropriate terms.
• Advertising Partners: We may share certain identifiers and online activity data for interest-based advertising, subject to applicable law and your opt-out preferences.
• Legal & Safety Compliance: Personal information may be disclosed if required by law, or to protect rights, property, or safety of our users or others.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may share your information for any other purpose disclosed at the time of collection or when you provide consent.

5. Your Sharing

Certain features on our Platform allow you to connect or share content publicly. Depending on your settings, other users may see information such as your username, posts, or fitness achievements. Please review your privacy settings carefully.

6. Children’s Privacy

We do not knowingly collect personal information from children under the age of 18. If you believe we have inadvertently collected such information, please contact us, and we will delete it.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access or misuse. However, no security system is impenetrable. We encourage you to use complex passwords and keep your account credentials confidential.

8. Data Retention

Your personal information is retained for as long as needed to fulfill the purposes outlined in this Policy (unless a longer retention period is required or permitted by law). When data is no longer needed, we will securely delete or anonymize it.

9. Your Privacy Rights & Choices

9.1 Access, Correction, and Deletion
Depending on your jurisdiction, including if you reside in the UK, you may have the right to access the personal information we hold about you, correct inaccuracies, or request deletion. To make such a request, please contact us using the details below.

9.2 Marketing Preferences
You can opt out of marketing emails by clicking “unsubscribe” in the email or adjusting your account settings (if applicable). Even if you opt out, you may still receive non-promotional messages related to transactions or account maintenance.

9.3 Cookies & Similar Technologies
Manage your cookie preferences in your browser settings or through industry opt-out tools. Disabling cookies may limit some features of our Platform. We do not currently respond to “Do Not Track” signals from browsers.

9.4 Non-Discrimination
We will not discriminate against you for exercising your privacy rights.

10. Cookies & Similar Technologies

We use cookies, pixel tags, and similar technologies to enhance your experience, understand how you use our Platform, and deliver relevant ads. You can control these technologies through your browser settings.

11. Third-Party Products & Services

Our Platform may link to or integrate with external products or services. We are not responsible for the data practices of these third parties. We encourage you to review their privacy policies before providing personal information or using their services.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you (for example, via email or a notice on our Platform) and indicate when the changes will become effective.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us:

• Email: support@bodyblueprintai.life
• Phone: +44.7799.867.699

14. Location-Specific Information

UK Users: We operate in accordance with UK data protection law, including the UK GDPR. You may lodge a complaint with the Information Commissioner’s Office (ICO) if you have any concerns about our data processing practices. Please visit ico.org.uk for more information.

U.S. State Laws: If you reside in a U.S. state that provides additional privacy rights (e.g., California, Virginia, Oregon, etc.), you may have extra rights regarding your personal information. Please contact us if you have any questions or wish to exercise these rights.

Thank you for trusting BodyBlueprint AI with your personal information. We are committed to protecting your privacy and providing a safe and secure user experience.